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Myopic, as the word itself has its meaning short sightedness . Marketing Myopia is an interesting as well as very important concept introduced by US marketing academician Ted Levitt for marketing management. According to him, most of the organizations are not able to reach their potential and pave the way for their fall [...] Today due to increasing competition and accelerated products and service development cycles, innovation factor is now taking the driver seat and playing crucial role in any corporate success. As per the research conducted by Forbes ,Ernst & Young and the Wharton School of Business have found innovation to be the important value of [...]
Before, I broach into this topic of Marketing and Sales, one thing must be kept in mind that people often intermingle and confuse themselves while talking about sales and marketing. Some think that both of them are similar and there is another group which loves to differentiate the two as completely separate and [...] Marketing communications is the most integral part of Marketing Management Strategy. Those who are aware of Marketing Management as a subject know very well that marketing as a business activity is blend of 7 activities which are also known as 7 Ps. The 7 Ps of Marketing are following: Price, Place, Promotion, Product, [...] |
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